Hejdoktor, a leading Danish online health service provider, is poised to expand into new markets following its sale to healthcare company Falck.

With Marktlink’s support and advice, Hejdoktor has found the perfect partner to realise their shared ambition to improve people’s quality of life through digital health solutions across northern Europe.

“We are very happy that Marktlink advised us in the sales process and helped us reach an agreement with Falck”, says Hejdoktor’s CEO, Mikkel Geertsen. “We have found a great strategic and cultural match, which will enable the business and the employees to grow further.”

Leading the way in digital healthcare

Hejdoktor has been providing online healthcare services to patients in Denmark since 2013. It connects patients with healthcare professionals via dedicated digital platforms. The company has expanded its product portfolio significantly to incorporate a range of specialists, health programmes and its Medconnect platform-as-a-service (PaaS).

The company has a varied customer base, including individual consumers, insurance companies and governments. Currently, over 1.7 million Danes have access to Hejdoktor’s services.

Finding the perfect health partner

The international healthcare group Falck operates in 26 countries and has 25,000 employees. The company delivered over 8.9 million health and safety-related services in 2022. Falck’s healthcare services cover virtual and face-to-face consultations, treatment, preventative care, patient transport and emergency health and safety services. Its purpose is to meet people’s changing healthcare needs sustainably. Consequently, digital health solutions are key elements in Falck’s long-term strategy to increase access to health and alleviate the pressure on existing healthcare systems.

Acquiring Hejdoktor gives Falck direct access to high-quality digital technology and the expertise of a strong team of seasoned health professionals and developers. This will strengthen Falck’s telehealth position and accelerate its digital transformation while giving it new tools and capabilities.

In turn, Hejdoktor will benefit from Falck’s considerable reputation and brand recognition, in addition to access to greater marketing resources and Falck’s unique knowledge and experience. With this supporting infrastructure, Hejdoktor can realise its ambitions to expand.

Guiding the process to a successful outcome

Marktlink Denmark supported Medconnect A/S, Hejdoktor’s developer and operator, in finding the ideal buyer and the perfect match. Managing Partner, Jesper Fogh Duelund, acted as a trusted advisor and diligent guide throughout the process, ensuring the Hejdoktor team could achieve the best possible deal with the right partner.

“We see that the acquisition of Hejdoktor, which is the market leader within online healthcare services in Denmark, fits perfectly into Falck’s long-term strategy for expanding digital healthcare solutions. It was important to find a partner that shares Hejdoktor’s visions for the future of digital health and with respect for its employees and innovative culture”, Jesper explains.

By supporting and enabling this transaction, Marktlink has helped achieve a successful outcome for both parties and a future improvement in healthcare provision and quality of life for many more people. “The team of advisors from Marktlink guided us through all the steps in the process and made sure that we not only achieved the best possible deal, but that our requirements for the ideal partner, like sharing our vision for Hejdoktor, were also met”, Mikkel Geertsen concludes.