NexusOne joins Simple Agency Group to unlock the next growth phase
A focused data and digital specialist has found its natural long-term home. NexusOne, the Copenhagen-based consultancy, is joining Simple Agency Group in a strategic transaction that creates a broader full-service proposition and opens the door to faster growth. Marktlink advised NexusOne’s owners throughout, running a structured process and securing an outcome that is both strategically and commercially strong.
NexusOne helps organisations turn data into usable business value. The company designs digital platforms and customer journeys and integrates customer data into the systems businesses work in every day, including CRM, Power BI and marketing automation tools. From strategy and concept to implementation and optimisation, NexusOne combines strategic and technical consultancy expertise with a team of around 20 specialists.
For the owners, this transaction was about growth. As a focused specialist, NexusOne had built strong capabilities in data and digital consultancy. At the same time, becoming part of a larger group creates more room to scale, serve larger clients and broaden the offering.
“We’ve built something we’re proud of at NexusOne, but to take the next step — reaching more clients and delivering across the full digital value chain — we needed to be part of something bigger. In Simple Agency Group we found a partner that shares our ambition and our people-first culture. Ryan understood that from the first conversation and guided us through a demanding process to the right outcome. We could not have wished for a more dedicated adviser in our corner than Ryan and his team — their persistence made the difference.”- Villy Kjær Gravengaard, CEO, NexusOne
That strategic logic is clear. Simple Agency Group brings together around 175 specialists and serves more than 5,000 clients across full-service IT, web and digital marketing. NexusOne adds a complementary layer of data, platforms and customer insight that fits naturally within the group.
For Simple Agency Group, a fast-growing IT group with an active buy-and-build strategy, the acquisition adds a dedicated data and digital-consulting capability and a stronger presence in Copenhagen, advancing its ambition to become one of Denmark’s leading IT groups.
This process started when NexusOne became a standalone business again following its demerger. That also shaped the early phase of the transaction. A key part of the process was presenting the business fairly on a standalone basis, supported by pro forma financials, so buyers could assess NexusOne on its own merits.
Together with the owners, Marktlink built the equity story: a clear articulation of NexusOne’s specialist capabilities, its client relationships and its potential as part of a larger group. That groundwork meant the business went to market with a story buyers could trust.
Marktlink advised end-to-end, running a structured sell-side process that generated strong interest from the market. The team identified and engaged the buyers for whom NexusOne would hold the greatest strategic value, managed multiple due diligence workstreams — staying agile as circumstances changed — and led the commercial negotiations through to closing.
“This was a business with real strategic value that needed to be presented on its own terms after the demerger. We ran a disciplined, structured process and stayed the course until we found the partner that fit both commercially and culturally. That the sellers chose to reinvest says everything about the shared belief in what NexusOne and Simple Agency Group can build together.”- Ryan O'Reilly, M&A Director, Marktlink
The result is a strong strategic fit. Both companies are ambitious, people-first and growth-minded — and with the sellers reinvesting into the group, both sides are invested in what comes next.
With NexusOne on board, Simple Agency Group broadens what it can deliver to clients and strengthens its reach in the Danish market, while NexusOne gains the scale and backing to serve more clients and take on even more ambitious work. For both parties, the transaction is a platform for the next stage of growth.
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