The buyer is a gym chain in the mid-premium price segment, with a high-end look and customer experience. In addition to regular fitness facilities for cardio and strength training, the buyer also offers premium facilities and services such as personal training programmes, cycling studios, group classes, yoga, pilates and boxing, nutrition coaching, a private app, saunas and babysitting services. The company has grown significantly in recent years through acquisitions and the building of brand-new gyms. The business model and customer proposition have been proven and are ready to be further rolled out in multiple regions throughout the Netherlands.