Family-owned private label retailer specialising in do-it-yourself interior design products seeks a strategic partner

The family business has grown over the past 20 years into a substantial and stable company, increasingly focusing on its niche in interior design within the DIY market. 

Business activities

The company’s core activity is importing products under its own brand from Asia and selling them to customers through its webshops and showrooms in the Netherlands (headquarters) and Germany. The products focus on a niche in interior design within the do-it-yourself market and are exclusively sourced from quality manufacturers under its own renowned brand. In total, the company has 21 FTE employees across three locations in the Netherlands, Germany, and Asia. Operations are overseen by the owner, along with two branch managers. The company fosters a family-like culture.

Transaction rationale

Due to his age and lack of succession, the owner is now seeking a strategic buyer for the brand and its three strong teams in the Netherlands, Germany, and Asia. A larger organization within the DIY or interior design sector is preferred. Both the owner and his key employee are willing to stay on after the transaction and are open to reinvest if desired.

Investment considerations

Niche products

The company has a niche focus on interior design within the do-it-yourself market.

Strong own brand

The company only sells products under its own renowned brand, sourced from quality manufacturers only.

International presence

The company is present in Asia, where it sources its products, and has showrooms for sales in its main markets (the Netherlands and Germany).

High customer satisfaction

Approximately 75% B2B and 25% B2C sales with the company, receiving ratings between 4.7 and 4.9 out of 5 stars.

Stable financial performance

Even during recent turbulent times, the company has consistently performed well and remained financially healthy.