Revenue is generated with the sale of licences for two labels, offering access to two applications. The company generates revenue from the following activities:
Over the past years, the company has developed its own digital signage software with a very strong codebase. The company has realised substantial growth and is ready for the next step.
The codebase has some built-in applications which have not yet been launched; new applications can be built on this base. Furthermore, the company makes use of distributors and dealers for its sales and marketing. Excluding these from the supply chain would increase revenue by 40% (the current mark-up for these parties). These opportunities have not been exploited so far, because the company does not have the funds to do so and currently does not focus on sales and marketing.
The company realised an EBITDA of approximately €436,000 in 2021. The company has four shareholders, one of which is still active as Managing Director. He aspires to stay with the company after the transaction and is open to participate in the business. The others wish to sell their shares.