As with the sale of a house, the company needs to be properly mapped out before we enter the market. An information memorandum (or ‘bid book’) is in fact a sales brochure in which all the ins and outs of a company and the market are described, so that a potential buyer gains a good understanding of (the possibilities of) the company. For example, pages are included about the corporate structure, the business activities, the staff, the role of the director and major shareholder, clients, possible suppliers, the financials and, of course, the future expectations. Marktlink thoroughly examines the company and the associated sector prior to drawing up the information memorandum and analyses it by requesting relevant information. Eventually, all information will be stylishly converted into one document with the aim of informing and enthusing potential buyers and/or financiers.