There is quite a lot of movement in the agriculture and horticulture industry; virtually every company in this industry is looking for improvement and new markets. Innovation and digitisation are employed to improve production processes, battle waste, and gain insight into the customer’s requirements. Because of the demanding and ever-changing market demand, the standard also goes up. This leads to a better scale; companies move with innovations. Because of these innovations, the originally traditional character is slowly starting to disappear.
The continuous development in agriculture and horticulture can lead to entrepreneurs having trouble staying in control of their companies. Because of increasing competition, complex logistic situations, and changes in legislation the pressure to invest is also increasing. Many of these companies are family-owned, and a successor is not always guaranteed. All these factors cause a high degree of consolidation in agriculture and horticulture.