• The company is a franchisor in the coffee segment.
• The franchisor acts as a facilitating organisation, resulting in low costs and low
  overhead; a solid gross margin is realised.
• The company has grown into a mature company with multiple, stable income
  streams, which means that the company’s dependence on any single source of revenue is limited.

Transaction rationale

• The entrepreneur is a pioneer and still sees plenty of potential and growth
  opportunities, but this role is not for him.
• To take the organisation to the next level, a different type of entrepreneur or
  partner is required.
• Interesting for an MBI candidate with franchise experience, an existing
  franchise organisation or a strategic buyer that has a link with coffee.

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