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E-commerce lighting store is ready for the next step

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Key numbers:

Revenue 2022(p): €6.500K – 7.500K,
EBITDA 2022(p): €500K – €700K,
Employees: 5-10


The company is a Dutch business that sells lighting and accessories in the Netherlands and Belgium through its web shop.

The company offers a broad range of brands of lamps, (smart) lighting, and interior and exterior lighting. The top-tier products are distinctive and attractive because of its price-quality ratio. Further, because of its good reputation, the company is able to offer full brand collections, whereas (e-commerce) competitors are only able to offer partial brand collections. The company has a strong future growth potential, both internally (optimising e-commerce performance, solid and extensive partnerships, cross-sell with buy-and-build possibilities) and externally (acquisitions, new product introductions, international expansion).

Webshop performance:

Average new visitors per month: 75K -125K
Conversion rate: 2-5%
Organic traffic: 30-40%
Paid traffic: 60-70%

Contact us for more information:

Ferry Nahon – Partner, +31 6 20 43 61 93,
Wout van den Boom – Senior Consultant, +31 6 53 20 43 73,
Anthony Gelici – Consultant, +31 6 82 09 63 73,