It all started with a university project of Jesse Mostert: setting up a mini business. He decided to sell plant cuttings through Instagram. Not a bad idea, keeping the nursery in mind that had been in the family for three generations. When orders from all over Europe started pouring in, he realised: we need to follow up on this. A webshop was launched and a plan was drawn up. Since then, PLNTS.com by the Mostert family has become a successful international plants platform with an active buy-and-build strategy.
In 1961, grandpa Mostert founded the Mostert nursery in Nieuwerkerk. He specialised in the Schefflera: the umbrella tree. His aim? Growing a product for consumers to enjoy. He started on his own and was then joined by his two sons, who would take over the business later. Today, the third generation is at the helm of the family business, which includes PLNTS.com. PLNTS.com is a platform for plant lovers from all over Europe, selling indoor plants, pots and accessories. With their father Frits, brothers Jesse, Ruben, Matthias and David run a business with a full focus on e-commerce as well as the nursery.