Europel was founded in 1990 by Peter Pelser. The company is a supplier of office products and machines for office, school and home use and has a unique position in the supply chain. The company has its own strong own brands (HF2 and OPUS2) and realizes its turnover through product development and exclusive European distributorships of various other brands. The company has a unique position in the chain by, among other things, supplying wholesalers, speciality stores, the graphic machinery trade and Amazon. In addition, Europel has a clear e-commerce strategy.

Jeroen Oldengarm and Petra Borkent of M&A specialist Marktlink Mergers & Acquisitions went in search of an acquisition candidate together with the owners of Europel. Borkent: “The initial wish of Peter and Marianne Pelser was to transfer the company to an owner who can guide it to the next phase. This new owner has been found in Findyour Equity Partners. The experience of the entrepreneurs behind Findyour in the field of international trade and e-commerce is in line with Europel’s wishes to further develop and better serve the European market. In addition, Europel has synergies with Findyour’s other participating interest, Bentley, a wholesaler of hotel products.”

The link between suppliers and the e-commerce audience

Commercial director Peter de Vré of Europel remains involved in the organisation and takes care of the daily commercial management. Nothing changes for the staff of Europel. In addition to the synergies that have arisen, in the near future, together with the strength of Findyour Equity Partners, we will be looking at adjoining companies, with which Europel can further expand.

Wout Jan Wessels Boer of Findyour Equity Partners: “The strong name of Europel gives us the greatest confidence that we can grow Europel, both organically and through acquisitions.”

Peter and Marianne Pelser are pleased that after the transfer, the company has come into good hands. Peter Pelser: “For almost thirty years we have been working on the success of Europel. The organisation is ready for the next phase of growth. Peter and Marianne Pelser say goodbye to the company and hand it over to Findyour Equity Partners in full confidence.”

Marktlink adivised Peter en Marianne Pelser during the sale to Findyour Equity Partners. Part of the dedicated deal team for this transaction were Jeroen Oldengarm, Petra Borkent, Lars de Ruiter and specialised M&A lawyer Christine Huisman.