Wholesalers can no longer avoid an omnichannel approach: customers expect flexibility and wide availability, and new ways of managing inventories and logistics are crucial factors in reliable last mile delivery.
A brick-and-mortar location alone is no longer enough, as customers demand 24/7 access to product ranges – although their feedback makes it easier for wholesalers to target their product range. Those that respond by investing in digitisation and innovation may make themselves an attractive target for private equity buyers.
In an industry that is sensitive to the economic climate, wholesalers are dependent on economic growth, which can include opportunities to tap into new export markets outside Western Europe. The increase in digitisation means that supply and demand are more closely matched, resulting in higher turnover and shorter delivery times – but staff shortages remain a challenge.