Eating pure, locally produced, and healthy food is important to consumers, who are become more and more interested in the origin of food industry products and often prefer organically-produced and plant-based items. Sustainability and a smaller ecological footprint are also significant issues for packaging, food processing, and transport.
A parallel consumer trend is the increasing role of convenience goods as the world continues to rapidly digitalise, providing the impetus for new concepts and large-scale investment. Responding to these developments requires substantial changes throughout the whole supply chain, so collaboration and integration are key. This in turn leads to more business acquisitions and a higher degree of consolidation in the food industry. The market is continuously in motion, with strategic players and private equity buyers noticeably active.