Hundreds of webshops start up each year, but many are short-lived. Logistic challenges, advertising costs, the cost of returns, and customer service problems can all lead to a webshop being for sale.
To stay successful, webshop owners must respond to customer demands, including prioritising sustainability in a sector with above-average CO2 emissions. Many e-commerce companies have responded by committing to eco-friendly packaging and delivery.
Keeping up with changing expectations and responding appropriately is crucial. Voice-controlled online shopping and ultra-quick delivery are increasingly important, while augmented reality and virtual reality – allowing the consumer to ‘try out’ products at home – are likely to gain in popularity.
Above all, consumers value a personalised experience – a tried and tested way for e-commerce companies to distinguish themselves from competitors.