The time has come to enter the market. We use telephone conversations to gauge the interest of potential buyers, and thanks to the extensive network Marktlink has built up over the years, we almost immediately get in touch with the owner, CEO, or CFO. This saves an enormous amount of time and saves us from having to reach the right person via the reception desk.
At this stage we often make use of a teaser – an anonymous company profile which specifies key indicators such as turnover and EBITDA margin, the number of FTEs, the region where the company operates, and a brief description of its activities. It goes without saying that we carefully check that the data are not so specific that potential buyers can easily guess which company it is. The teaser allows the persons concerned to decide if they need further information.