The first step can be difficult when a Dutch company wants to expand outside the Benelux. Which is what the CEOs of Wenneker Group also experienced. So, Maartje van Wijk and Maurice Wenneker, co-CEOs, approached Marktlink with their wish, a German acquisition. It took them to Sweden and their acquisition of Bsmart now opens the road to Scandinavia.
Wenneker Group specialises in the production of video content for international brands and advertising agencies. This step is their third acquisition in their buy-and-build strategy. The CEOs aspire to grow so they can continue to strengthen their position in the international arena of content production. Bsmart is a specialist producer of advertising photography, high-quality film production combined with CGI and 3D animation. Its acquisition is an unexpected step into Scandinavia. Notwithstanding, they still have ambitions for Germany, says Arne Pastoors, who oversaw the deal from Marktlink. ‘Wenneker Group distinguishes itself with its internationalisation. To my knowledge, they are the only specialised international consolidator in a market that is mostly saturated with local players.’