The rapidly growing online supermarket which services the corporate market, Telesuper, has attracted supermarket chain Coop as a strategic partner. Fifty per cent of the shares have been acquired by Coop Holding B.V. Marktlink Mergers and Acquisitions advised Telesuper during the entire transaction.

Telesuper supplies a full range of daily groceries to (small-scale) care facilities and daycares as well takes care of the catering for several companies. With an intricate distribution network, they are active throughout the entire country.

Growth targets

With Coop as a strategic partner, Telesuper wants to reach their growth targets in a quicker fashion, in unaltered form, and with the same directors. Coop has been a supplier to Telesuper for quite a while and they see good opportunities to be able to make a difference for corporate clients in the future, according to Fred Bosch, managing director at Coop. The finished deal offers both parties further strengthen and utilize their brand values.

Marktlink’s Role

Martklink advised Telesuper throughout the entire transaction process. Johan Dekker, managing director at Telesuper: “Marktlink really helped us in the search for a strategic partner. Even during the more difficult times, Koen and Tim never lost their positivity and enthusiasm. Especially the expert advice on the legal matters made sure we could make clear and well-thought-out arrangements with our new partners. The men have competently advised us during this incredibly large step for us and our company.”

Coop Holding B.V. has acquired fifty per cent of the shares of Telesuper Nederland Holding B.V. The remaining shares are in the possession of the other three shareholders, two of which form the directors of Telesuper.