Social Blue, a fast-growing, technology-driven Dutch lead generation agency, attracted Egeria as an investor to provide the company with the financial backing and operational support needed for further international expansion and acquisitions. Founder Tim Roemer and investor Ramon Casander, along with senior management will reinvest going forward. The financial details of the transaction have not been disclosed.
Social Blue with offices in Hoorn, Groningen, Toronto, London, Paris, Berlin, Stockholm, Melbourne, Mexico City and Singapore has achieved significant organic growth since its start in 2013 and have grown rapidly to 150 full time employees. The company generates exclusive high-quality leads on a pay-per-lead basis. They provide a scalable source of leads for clients in various markets and verticals by using their in-house technology. Last year, Social Blue started with their buy & build strategy by acquiring a Dutch native and display advertising lead generation specialist.
CEO Tim Roemer said: “We have the goal to become the global leader in lead generation by building a group of lead generation specialists in multiple verticals and marketing channels. We are extremely proud that Egeria believes in our vision and will support the next phase of our growth strategy including accelerating through buy & build.”
Ramon Casander of Sky Is The Limit Investments commented: “Over the past few years we’ve rapidly grown Social Blue relying on our own strength, and we’ve prepared ourselves for the next growth stage. Considering the global opportunities that we’ve opened up, it was crucial for Social Blue to add a partner that allows us to take advantage of these opportunities. With the experience and expertise of Egeria, we’ve added a partner who can support us to continue our accelerated growth. “
Egbert Prenger, Partner at Egeria added: We’re impressed by Social Blue’s strong growth and its strong company culture. Through its leading market position in a fast-growing market and scalable business model, we believe it is a platform to further build upon. We look forward to partnering with management to support its strategic ambitions including further acquisitive growth.”
Marktlink acted as the sole M&A advisor of Social Blue and was responsible for facilitating the transactions. Luc Keltjens, project lead at Marktlink: “For several years we have supported the shareholders of Social Blue in achieving their ambitions. After the successful acquisition of Netofex Lead Agency last year, the time was right to take the next step in their journey. The shareholders, together with management, have decided to combine forces with Egeria in order to achieve their next goal, which is becoming the worldwide market leader in lead generation. We are excited about the result and that we advised the shareholders of this fast-growing, technology-driven company in taking this important next step”.
About Social Blue
Social Blue is a technology-driven lead generation agency that provides a scalable source of leads for clients in various markets and verticals by using in-house technology and creative teams. They specialize in generating high-quality leads on a performance basis through a variety of online marketing channels, such as Facebook, Instagram, Messenger, Native, and Display. Social Blue serves over 300 clients with offices in the Netherlands, Canada, Australia, Singapore, France, Germany, Sweden, Mexico, and the United Kingdom.
Egeria is an independent Dutch investment company founded in 1997, which focuses on medium-sized companies. Egeria typically invests in healthy companies with an enterprise value between € 50 million and € 350 million. Egeria’s portfolio companies have a combined turnover of c. € 2 billion and employ close to 10,000 people. The Egeria Evergreen fund has an indefinite lifetime and committed capital of € 400 million. It currently has investments in six companies (DuraVent, M&G Group, Koninklijke Mosa, Sif Group, MAAS Aviation and APOC). Other activities are Egeria Funds (12 companies), Egeria Real Estate Investments, Egeria Real Estate Development and Listed Investments.