A research project during Jesse Mostert’s studies planted the seed for an online shop. PLNTS first saw the light in 2018 and proved a unique concept for the fourth generation in the Mostert indoor plants nursery business. The four sons now run a company with a full focus on e-commerce as well as the nursery. From their ambition to help other entrepreneurs enter the next growth phase, they recently acquired 123planten and 123kantoorplanten from Michiel Ingen Housz.
In a highly fragmented market, it was up to M&A specialists Jeffrey Scholtens, Lars de Ruiter and Sam Luijkx to identify potential targets. “Resulting in lots of interesting meetings with owners of mostly young companies in early 2022,” Jeffrey remembers. “Many of them had experienced huge growth in the previous years, and selling their companies was an attractive option to achieve the next step. We approached these targets at exactly the right moment, interest was vast.”
One of those interested entrepreneurs was Michiel Ingen Housz, founder of the successful labels 123planten and 123kantoorplanten. “His interest had more personal reasons,” Jeffrey knows. “Michiel was keen to join a larger group to join forces, seize opportunities and find sparring partners at management level. In the new setup, he will keep an active role and thus also remains the public face of his companies. The ambitions of the group as a whole are all about expansion and internationalisation.”