Like an anchor to hold on to, that is how Jorine characterises the cooperation with dealmakers Tom Beltman and Dave Kooij. “They’ve had their hands full with me, I was very critical of everything they asked of me, and more than once I was told they weren’t the enemy. Tom really gave me the space to air my emotions, I truly appreciated that. For Dave, it was one of his first large projects, but that didn’t show at all. He understands the trade and the entrepreneur, superb. Despite all emotions, it was the experience of a lifetime.”
With Waterland as an investor, Kralt will join sector peer RVE, which had previously sold a majority interest by means of a pre-exit, also with the support of Marktlink. Jorine highly appreciates the cooperation. “We are highly complementary and there are great steps to take. That’s pretty special because in our sector, competitors usually force each other off the market. What the long term will be like isn’t fully clear yet. For now, Mart and I are grateful to have the luxury to have safeguarded our pension.”
Synergy and future strategy
Tom Beltman has noticed private equity’s increasing interest in the horticultural sector. “We had previously supported the Roijers family in their partial sale to Waterland. They had known each other but had never discussed a merger or acquisition. Thanks to Waterland, both businesses entered into joint discussions and it soon became clear where opportunities were to be found and what the future strategy should be like. For us as dealmakers, it is always a treat to offer support on a personal level. It was a great process, during which we worked closely together.