It was during an airport stop-over on the way to their holiday destination, that Mart and Jorine Kralt were notified by their accountant that Waterland had a serious interest in their floristry wholesale business. Under the Caribbean sun, the couple, both in their early fifties, decided this was the perfect opportunity to safeguard their pension now, by means of a pre-exit. “Work is as it ever was, but it’s just the fun now, without the trouble,” Jorine laughs.
Together with their son Jens (25), Jorine and Mart own Mart Kralt Bloemenwinkels, Jens Kralt Bloemenshop and Mart Kralt Boeketten. Daughter Lois (23) works in the family business as well. “Our children backed our decision right away, it doesn’t affect their ambitions. Jens is eager to take the helm, whereas Lois never had that ambition. Together, we quickly agreed. Mart and I have been together for 36 years and 22 years ago, we took over the business from my parents. Talking about a well-oiled machine: that’s us,” Jorine outlines.
Your life’s work under scrutiny
Looking back at the whole process, Jorine realises even that was a well-oiled machine. At the time, however, she had a hard time seeing ‘her’ life’s work scrutinised like that. “It was hectic and intense, that one phone call put our lives upside down in one fell swoop. We engaged Marktlink right away; as it happens, we had heard a lot of good stories about them. We’re good at running a company, but every man to his trade. All of a sudden, you’re in the midst of discussions about huge amounts of money, making decisions that change your life.”