Being an avid motocross rider, Robert Olsthoorn founded Asian Gear B.V. in 2004. Initially, he fully focussed on selling scooters from his home. Mid 2007 the brand name AGM (Asian Gear Motoren) was registered. In that same year, the business moved to the building where AGM is still located. Today, based on the number of mopeds sold (over 5,000), AGM has become the largest Dutch scooter brand.
It is the ambition of AGM to expand the brand both nationally and internationally. There are plenty of growth opportunities in Belgium and, subsequently, France. To reinforce this process, AGM, together with Marktlink, sought and found a suitable partner in MKB Fonds.
Marktlink Mergers & Acquisitions has supported the transaction on behalf of Robert Olsthoorn, from assessing the company and negotiations to the transfer of the notarial deed. Tom Beltman of Marktlink: “With expertise, courage and energy Robert has built a wonderful company and a strong Dutch brand. Consequently, it raised much enthusiasm. More than 50 parties were interested. MKB Fonds turned out to be, both in terms of organisation and on a personal level, the ideal partner to achieve further growth for AGM, together with Robert.”
With MKB-Fonds’ participation, AGM gets capital on board and additionally, it can count on strategic advice, regarding the further international expansion of the brand. Furthermore, it creates more opportunities for Robert Olsthoorn to market his new, more exclusive brand Scomadi (of which AGM Benelux is the distributor).
Robert Olsthoorn: “From our first introductory meeting up to signing at the closing of the deal I have found that the interests of AGM have been looked after in a professional and pleasant manner. I have experienced excellent communication with professionals who deliver on their promises.”