Care Cosmetics, with branches in Barendrecht and Maaseik, grew quickly to become the largest supplier of beauty products in the Netherlands after being founded by CEO Duco van Keimpema in 1996. The Marktlink team from ’s-Hertogenbosch had provided support previously in 2020 when the company was looking for a partner to help with this growth. Belgian investment company 3d investors also came on board with international expertise and growth capital.
Marktlink continued to closely monitor further opportunities in the cosmetics market after this, and proactively contacted the CEO of Consulta, Marijn van Benthem. Like Care Cosmetics, Belgian company Consulta is a market leader in cosmetics distributions. Since being founded in Mechelen in 1981, it has grown to have the largest market share in Belgium and Luxembourg, focusing on the distribution of grooming products and related items for beauty salons, specialised skin and footcare, pharmacies and drugstores.