When Thijs Lindhout and Nick van Moerkerk separately started as entrepreneurs ten years ago, giving seminars and advice about sustainability and corporate responsibility, these were not the hot topics they are today. They joined forces in De Duurzame Adviseurs, (‘the Sustainable Advisors’) and had grown so fast, that the next step became unavoidable. In Censo, they found the ideal partner to increase their impact on the energy transition.
Calling them forerunners in the sustainability industry is no exaggeration, dealmaker Jeffrey Scholtens believes. Together with Lars de Ruiter and Simone Kriekaart, he guided the duo through the sale process, but they had known each other for some time. “Every year, we discussed the company’s current position and opportunities. Their approach was distinctive and refreshing: sharing knowledge by means of new types of marketing, instead of keeping knowledge to themselves. They managed to fill a gap in the market and De Duurzame Adviseurs became a renowned name in this area.”
Fresh ways of doing business
It did not go unnoticed in the industry, potential buyers came knocking at the door repeatedly, which confirmed the entrepreneurs that they were doing the right things. Jeffrey: “Of course, the level of interest had a lot to do with how hot this topic currently is, but De Duurzame Adviseurs is unique in several ways. Their approach is very much focused on taking action – they actually make sustainability fun, and it shows in their events, seminars and blogs in which they share a great deal of knowledge. The team is very young and all members have an intrinsic drive to engage in sustainability.”