Investor Committed Capital acquires a majority stake in Doehetbudget.nl, an online webshop for custom-made window dressings. The new shareholder will prepare the company for European expansion. The three selling owners retain a minority share. Marktlink Mergers & Acquisitions has assisted them in the sale process, and in Committed Capital it has found an investor to shape the development strategy.
Doehetbudget.nl was founded in 2011 by Richard Verbrugge. The webshop offers a wide range of high quality made-to-measure window dressings including venetian blinds, pleated blinds, roller blinds, roman blinds, vertical blinds, insect screens and shutters. The window dressings specialist has short delivery times, as it manufactures some of its products itself and delivers them to customers’ homes. The company has a total of ten employees and in recent years it has focused on growth by broadening its product range.
To prepare the company for further growth, a new website was launched recently and the ordering process was further optimised. “The Internet has become a leading sales channel for custom-made goods as well. At the same time, experience, atmosphere, display and appearance are more important than ever,” says Floris Rijke of Doehetbudget.nl. “With the new website, the ordering platform and thanks to the comprehensive range of products, we are able to meet our customers’ needs better and faster, and enjoy customer loyalty thanks to our expertise, experience, speed and service.”
Expanding the sales market
Committed Capital focuses on supporting SMEs in their growth and expansion. The sales area of Doehetbudget.nl currently consists of the Netherlands and Belgium. Albert van der Wal, partner at Committed Capital: “Over the past few years, Doehetbudget.nl has established a strong position in its market segment and is known as an expert in the field of window dressings. In the coming years, we will focus on expanding the product range, entering new markets and further automating and professionalising the business processes, in order to continue the success and growth of recent years in a controlled manner.”
According to acquisition specialist Tobie van der Leeden of Marktlink, by engaging Committed Capital Doehetbudget.nl has attracted the necessary expertise to strengthen its position at an accelerated pace: “In addition to capital, Committed Capital’s knowledge and expertise in successfully expanding businesses was an important reason for the transaction. This expertise can be combined with the shareholders’ knowledge and expertise in the field of window dressings and the trends and developments in the Dutch market. This way, both parties can take full advantage of the envisaged future growth.”