Successful e-commerce business is looking for a new owner

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The company’s core business consists of selling and distributing consumer goods under its own private labels via Amazon’s (and’s) online platform and extensive fulfilment network. The company has 5 protected brands and 16 unique products which are currently sold in 8 different markets.

Distinctive features

  • High organic listings: significant investments in product appearance and SEO optimisation has resulted in natural high listings that are deemed valuable for branding and search terms.
  • Proprietary products: the company sells high quality products with a strong brand, which ensures that even sophisticated FBA (Fulfilment by Amazon) competitors will struggle to outsell or outrank its products.
  • Flexibility: all products are produced and stored in China and can be relabeled and have their destinations changed if demand in a specific market changes in any way.

Sales region

USA, Canada, Japan, United Kingdom, Italy, Spain, Germany, France and The Netherlands.

Investment Considerations

  • Efficiently organised organisation with a strong revenue base and healthy profit margins.
  • Extremely solid revenue spread among 8 different marketplaces.
  • Highly flexible and efficient inbound and outbound logistic system.
  • The current operating base is highly scalable without the need for any substantial investment.
  • Growth can easily be generated by launching new product variations or by entering new markets.
  • The company already has 9 new product variations that will be launched in 2020.

Transaction rationale

  • The current owners of the company have developed the company into a successful and profitable organisation. However, two of the three shareholders would like to develop and explore new business opportunities and are therefore willing to transfer their shares to a new enthusiastic owner.
  • Depending on the buyer, one of the shareholders would be happy to continue his activities for the company and is interested in teaming up with a buyer to further expand the company.